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Betty Alexander

The marketing plan is thorough and creative—are you equally focused on maximizing vital public relations efforts?

Betty Alexander is a public relations expert. The founder and principle of Xposure PR, Inc. in Toronto, Ontario, she is also a speaker and trainer on all things PR. Using real life and business situations, Betty's programs encourage out-of-the-box thinking and customized solutions.

Xposure, which has grown significantly since it s inception, is a result-oriented agency helping clients increase their profile within the industries they serve, and gain broader visibility through public relations. Alexander and her team produce award-winning work, garnering awards and accolades from the International Association of Business Communicators (IABC) and Canadian Public Relations Society (CPRS).

Alexander's approach to public relations is based on achieving measurable results that support a client's marketing objectives. Since 1985, she has worked with numerous clients in the business-to-business marketplace, as well as consumer-focused companies, including Bell Canada, Microsoft Canada, Interac, Kraft Canada, Thomas J. Lipton, Oscar Mayer and Procter & Gamble.

Previously, Alexander was one of the founding directors of the Advanced Technology Practice at Hill and Knowlton, a large, multinational public relations firm. During part of her time at the agency she worked as director of the Consumer Division. She has also managed the PR Division at Panasonic.

Betty addresses a host of PR topics, including:

Myths & Media Misconceptions
Measuring the Effectiveness of Your Communication Strategy
Managing Expectations of Crisis Management
Building Your Company's Profile through the New Media
Power Tools for Association Executives: Improving Association PR
What Medium is the Right Message?
Evaluating Media Relations
Finding Interview Opportunities
Developing Positioning Statements to Reflect Unique Benefits
Minimizing and Averting Negative Press
Quick Tips for Attracting Media Attention

Testimonials

I put the pitch letter that I developed in your class to work and [got] my boss profiled in our industry paper…It was really exciting to see it all come together!
- Peggy O'Connor, Communications Manager/Association & Chamber Relations, U.S. Chamber of Commerce

On behalf of the entire Communication Studies Students Association at York we would like to thank you so much…Your hands-on approach and outgoing personality really helped bring the message home. The response from your session has been overwhelming.
- Farah Kurji and Jenny Evans, Presidents, CSSA, York University

Great information—really practical.
- Ellen J. Toupe, Outsources

Your seminar at IIDEX on getting your name in print was great. I have attended several seminars over the past few years and usually do not glean any information that I can apply. I can't say that about your seminar!
- Megan, Interior Designer

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* speaker fees subject to changes without notice