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Reed Holden

Pricing expert Reed Holden helps executives tackle rampant price discounting, negotiate with poker-playing customers, and protect the company value they work so hard to create!

A nationally known pricing expert and sought-after speaker, Reed Holden founded a leading consultancy that works with global companies to design and implement value-driven pricing strategies that increase profitability in highly competitive markets. A true industry pioneer, Reed conceived of and now advocates for a process, known as the Value Discipline^SM.

In this age of rapid globalization and commoditization, business leaders in every industry are faced with an intensifying challenge: how to set prices that match the value of their offerings without losing customers or market share. Reed stands ready to share with executives and their teams valuable insights and profitable strategies, such as:

How value-based pricing gives sales reps the confidence needed to pass on money-losing sales
How to turn unprofitable customers into profitable ones
Why resetting price won't solve a revenue shortfall
10 ways an organization can help its sales team avoid reactive discounting

Reed's latest book, Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (John Wiley & Sons, 2008), provides a practical framework and compelling examples for his presentations and keynotes. Co-authored with colleague Mark Burton, the book converts a wealth of quantitative research into highly practical ideas that provide sales, marketing, finance, and pricing leaders an action plan for working to outperform the competition. Reed also co-wrote The Strategy and Tactics of Pricing (2nd and 3rd editions), as well as "Profitable Pricing: Guidelines for Management."

Formerly the CEO of Strategic Pricing Group, which grew by 85% each year during his tenure, Reed is also an Adjunct Professor at Columbia University's Executive Education Program. For the past two decades, this seasoned professional has been a dynamic and popular speaker at numerous events for Fortune 500 companies. He is a regular keynoter for Professional Pricing Society and PriceX, and often speaks at events such as The Conference Board, SAP Sapphire, and CIO Decisions. Reed also guest lectures at Boston University, Boston College, University of Chicago Graduate School of Business, The Management Center of Europe and The Singapore Institute of Management.

Reed is ready to deliver a variety of invaluable programs to your audience, some of his most popular presentations include:

Are You Caught in the Pricing Death Spiral?
Pricing in an Economic Downtown
When the Market Changes, Do Your Prices?
How to Introduce a New Product onto the Market

Testimonials

Our entire team was fully engaged by Dr. Holden with his substance, message and style—and it can be a challenge to captivate seasoned sales professionals like those on my team! [He] imparted lessons that will have an immediate impact on our results in a very competitive market as he helped reinforce our focus on knowing and listening to our customers in order to effectively price our services.
- Pat Berkelbaugh, SVP of Sales, North America Region, LSG Sky Chefs

I've worked with a large number of speakers. [As] someone who knows his stuff, and can engage in constructive give-and-take with an audience, Reed Holden is simply one of the best!
- Noel Capon, R.C. Kopf Professor of International Marketing, Columbia Business School

Reed is a master of communicating pricing strategies to the sales organization. He … provides them with tools to overcome obstacles presented by their customers. Reed has helped give our sales organization the confidence they need to have the pricing discussion.
- Brent Melancon, Sr. Director, Global Cardiovascular, Medtronic

* speaker fees subject to changes without notice